Guanshan Identita značky by Hong Jia Min

Guanshan Identita značky by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2025

Guanshan Identita značky

by Hong Jia Min

Client: Jijia Brand Creative Studio

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guanshan Identita značky

Guanshan je identita značky vytvorená pre čajovňu s mliečnym čajom. Dizajn využíva ako svoj základ čínske znaky a modernizuje štruktúru tradičného úradníckeho písma (li-šu) pri zachovaní jeho klasického ducha. Identita, zakorenená vo východoázijskej estetike predmetov, spája obrazotvornosť vejárov v štýle maľby tušom a čajového náčinia. Centrálny motív zobrazuje vejár a šálku na čaj v prekrývajúcej sa kompozícii, čím vzniká dvojitá symbolika. Ťahy tušovej štetky evokujú bambusovú konštrukciu tradičného okrúhleho vejára, zatiaľ čo silueta šálky vychádza z čajových misiek Jianzhan.

The Recognition

About the Železná cena A' Design Award

Guanshan Identita značky je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Guanshan Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Guanshan Identita značky zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Dimensions & Packaging: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Tags: Oriental, Creativity, Tea , Ink Painting, Chinese
Production Technology: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspiration: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Project Duration: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Operation Flow: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Patents: Copyrights belong to Hong Jia Min, 2024.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min