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Arch Avery Identita značky by Dip Mad Creative Studio

Arch Avery Identita značky by Dip Mad Creative Studio is a highly esteemed winner of the very prestigious 2026 Bronzová cena A' Design Award in Grafika Competition Category.


BronzováGrafika· 2026

Arch Avery Identita značky

by Dip Mad Creative Studio

Client: Arch Avery

Bronzová cena A' Design Award Winner in Grafika Category

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The Design

About Arch Avery Identita značky

Arch Avery je identita značky vytvorená pre značku nástrojov na starostlivosť o pleť. Logo kombinuje výraznú typografiu so skloneným serifovým písmom a dva tvary písmena A sú vytvarované tak, aby vyzerali ostro ako hroty ihiel. Ako hlavná farba je použitá oranžová, ktorá vyjadruje proaktívny prístup k starostlivosti o pleť. Identita je aplikovaná na papierové škatuľové obaly s razbou a slepotlačou. Súčasťou dizajnu je aj trojuholníkový držiak z hliníkovej zliatiny, ktorý je tvarovaný pomocou CNC technológie. Držiak udržiava titánový odstraňovač čiernych bodiek vo vzpriamenej polohe a chráni jeho ihlový hrot s hrúbkou 0,2 mm.

The Recognition

About the Bronzová cena A' Design Award

Arch Avery Identita značky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Arch Avery Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Arch Avery Identita značky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
Dimensions & Packaging
Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing

Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium

Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface
Tags
skincare, branding, typography, photography, identity, design, packaging
Production Technology
A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
Design Challenge
Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
Research
Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
Inspiration
Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
Project Duration
The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
Operation Flow
The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
Patents
Patent Filing in Progress
Team Members
Dip Mad (Branding Strategy)
Arch Avery (Client)
Image Credits
Photography/ Cinematography: LeoLiu Photography

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