Dizajn Mai Meng Koncertné turné od dizajnéra Katie Tai and Ciang Fan - OCT Ent. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Zlatá cena A' Design Award v súťažnej kategórii Podujatie.
ZlatáPodujatie· 2026
Mai Meng Koncertné turné
od Katie Tai and Ciang Fan - OCT Ent.
Klient: OCT Entertainment Co., Ltd.
Víťaz ocenenia Zlatá cena A' Design Award v kategórii Podujatie
Overený víťaz ocenenia
Overiť stav ocenenia pre #175407Dizajn
O dizajne Mai Meng Koncertné turné
Mai Meng s názvom Treasure The Moment je koncertné turné, ktoré oslavuje tridsaťpäť rokov kariéry v žánri mandopop. Turné spája nanovo poňaté klasické skladby s minimalistickým dizajnom pódia. Modulárne, pohyblivé a priehľadné LED panely zobrazujú vizuály vo vysokom rozlíšení zladené s náladou každej skladby. Osvetlenie je synchronizované s tempom hudby a zvuk je prispôsobený každému miestu konania. Skladby špecifické pre jednotlivé mestá, spoločný spev naživo a ukryté ručne písané listy pozývajú publikum k účasti. Cieľom turné je prepojiť dlhoročných poslucháčov s mladším publikom.
Ocenenie
O ocenení Zlatá cena A' Design Award
Mai Meng Koncertné turné je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Mai Meng Koncertné turné sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mai Meng Koncertné turné vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Za dizajnom
Tlačový kit
Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.
- Jedinečné vlastnosti
- Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.
Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music. - Rozmery a balenie
- Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
- Štítky
- Mai Meng, 35th anniversary, concert tour, stage design, Event
- Výrobná technológia
- We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
- Dizajnérska výzva
- Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
- Výskum
- We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
- Inšpirácia
- The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
- Trvanie projektu
- The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
- Pracovný postup
- We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
- Patenty
- Copyrights belong to OCT Entertainment Co., Ltd., 2025
- Členovia tímu
- Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd. - Zdroje obrázkov
- OCT Entertainment Co., Ltd.
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