Jiangnan Collection Vizuálna identita od Rui Deng

Dizajn Jiangnan Collection Vizuálna identita od dizajnéra Rui Deng je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2026

Jiangnan Collection Vizuálna identita

od Rui Deng

Klient: Universiti Putra Malaysia

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

8,492

Overený víťaz ocenenia

Overiť stav ocenenia pre #179905

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Jiangnan Collection Vizuálna identita

Jiangnan Collection je vizuálna identita inšpirovaná vodnými mestečkami južnej Číny. Dizajn reinterpretuje tradičnú architektúru, rieky a každodenné scény prostredníctvom geometrickej kompozície a moderného farebného systému. Kultúrne obrazy sú transformované do škálovateľného grafického systému, ktorý sa prispôsobuje lifestylovým produktom, ako sú hodvábne šatky, papierové poháre, záložky do kníh a magnetky na chladničku. Umelecké dielo bolo vytvorené pomocou digitálneho ilustračného pracovného postupu a pripravené vo farebnom priestore CMYK pre presnú tlač. Zámerom je začleniť regionálne dedičstvo do moderného každodenného života.

Ocenenie

O ocenení Bronzová cena A' Design Award

Jiangnan Collection Vizuálna identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Jiangnan Collection Vizuálna identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Jiangnan Collection Vizuálna identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Rozmery a balenie: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Štítky: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Výrobná technológia: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Dizajnérska výzva: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Výskum: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
Inšpirácia: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Trvanie projektu: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
Pracovný postup: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Patenty: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Členovia tímu: Designer：Deng Rui
Zdroje obrázkov: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui