Identity Created by Consumer (ICC) Systém firemnej identity by Jone Aleksiunaite

Identity Created by Consumer (ICC) Systém firemnej identity by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2013

Identity Created by Consumer (ICC) Systém firemnej identity

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Systém firemnej identity

Identita vytvorená spotrebiteľom je dynamický systém firemnej identity vytvorený pre moderné múzeum umenia. Systém kombinuje konštantnú a dynamickú časť. Základné vizuálne prvky a tlačová súprava tvoria konštantnú časť. Dynamická časť je vytvorená z dát vytvorených návštevníkmi. Každý návštevník vytvorí osobný symbol a obraz pohybu. Tieto prvky sú následne použité na výrobu suvenírov, pohybovú grafiku a dynamické logo zobrazené na webovej stránke a digitálnych obrazovkách. Vizuálny materiál je vytvorený pomocou vektorovej grafiky a nahrávaného videa.

The Recognition

About the Bronzová cena A' Design Award

Identity Created by Consumer (ICC) Systém firemnej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Identity Created by Consumer (ICC) Systém firemnej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Identity Created by Consumer (ICC) Systém firemnej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus