Waves Entropy Digitálne umenie by Marta Moretto is a highly esteemed winner of the very prestigious 2017 Zlatá cena A' Design Award in Fotografia Competition Category.
ZlatáFotografia· 2017
Waves Entropy Digitálne umenie
Client: Amrta
Zlatá cena A' Design Award Winner in Fotografia Category
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- Verified Award Winner
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The Design
About Waves Entropy Digitálne umenie
Dielo Vlny skúma univerzálnu skúsenosť mora s cieľom obnoviť význam umelcovho nevedomého ja. Jeho tvorba začala obrazom morskej vlny. Rovnica vizuálnej entropie bola fyzicky formalizovaná, po ktorej nasledovalo zjednodušenie a odčítanie prvkov na dosiahnutie röntgenového efektu. Prostredníctvom tejto jedinečnej, intímnej perspektívy Marta Moretto zobrazuje jedinečný bestiár. Tieto zobrazené formy sa chápu ako prejavy prvotných archetypov vynárajúcich sa priamo z jungovského kolektívneho nevedomia.
The Recognition
About the Zlatá cena A' Design Award
Waves Entropy Digitálne umenie je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Waves Entropy Digitálne umenie sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Waves Entropy Digitálne umenie vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
- Dimensions & Packaging
- Printing on plexiglas: L 100 cm H 70cm 0,3 cm
- Tags
- Waves, Entropy, Clean Energy, Renewable energy, Digital Art
- Production Technology
- Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
- Design Challenge
- I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
- Research
- The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
- Inspiration
- The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
- Project Duration
- The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016 - Operation Flow
- we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
- Patents
- marta moretto 2013
- Image Credits
- marta moretto
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