DuePiùTre – Più Che Hamburger Vizuálna Identita by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Bronzová cena A' Design Award in Grafika Competition Category.
BronzováGrafika· 2017
DuePiùTre – Più Che Hamburger Vizuálna Identita
Client: Ferrariodesign
Bronzová cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Vizuálna Identita
DuePiùTre je malé bistro, ktoré ponúka nielen hamburgery, ale aj pastrami a kurčatá z plechovky piva, všetko znovu navštevované čerstvými a originálnymi talianskymi produktmi. Buldog bol vybraný, pretože počas prvej svetovej vojny bol maskotom námorníctva Spojených štátov a pretože je to domáci pes jedného z bistrotových partnerov. Aby sa kompenzoval vymyslený názov miesta, dizajn obsahuje kuchársku čiapku pre buldoga a výplatu, ktoré sa snažia sprostredkovať myšlienku podniku ponúkajúceho jedlo priamejším spôsobom.
The Recognition
About the Bronzová cena A' Design Award
DuePiùTre – Più Che Hamburger Vizuálna Identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od DuePiùTre – Più Che Hamburger Vizuálna Identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. DuePiùTre – Più Che Hamburger Vizuálna Identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
