Renaissance Trenčkot by Adina Banea is a highly esteemed winner of the very prestigious 2018 Strieborná cena A' Design Award in Móda Competition Category.

StriebornáMóda· 2018

Renaissance Trenčkot

by Adina Banea

Client: Reprobable

Strieborná cena A' Design Award Winner in Móda Category

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Colors

The Design

About Renaissance Trenčkot

Láska a všestrannosť. Krásny príbeh vytlačený v látke, krejčovstve a koncepcii tohto zákopového kabátu, spolu so všetkými ostatnými odevmi zbierky. Jedinečnosťou tohto kusu je určite urbanistický dizajn, minimalistický nádych, ale čo je tu skutočne prekvapujúce, môže to byť skôr jeho univerzálnosť. Stačí zavrieť oči, prosím. Po prvé, mali by ste vidieť seriózneho človeka, ktorý ide na jej vážnu .. modrú prácu. Potraste hlavou a tesne pred vami uvidíte písomný modrý trenčkot s niektorými magnetickými myšlienkami. Napísané rukou. S láskou, nepravdepodobné!

The Recognition

About the Strieborná cena A' Design Award

Renaissance Trenčkot je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Renaissance Trenčkot sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Renaissance Trenčkot je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Renaissance, love and versatility. A beautiful story imprinted in the fabric, tailoring and concept of this trench coat, alongside all the other garments of the collection. The uniqueness of this piece is for sure the urban design, minimalistic touch, but what is really surprising here, it rather might be its versatility. Just close your eyes, please. Firstly, you should see a serious person who is going at her serious, blue job. Now, shake your head, and just in front of you you'll see a written blue trench coat. I've put some magnetic thoughts on it. Written by my hand. With love Reprobable.
Dimensions & Packaging: The trench was made to fit all sizes: from 34 to 42/ S to L.
Tags: fashion, reprobable, urban, minimalistic, simple, open-minded, powerful, clean, eco-friendly
Production Technology: The trench is made from wool, has a magnetic closure, and, on the other hand, a playful girl just placed some magnets in the lining too, in order to change the style passing through seriosity to a childish vibe. After, I wrote some happy thoughts on Tyvek paper and..kiss the lips! Work done!
Design Challenge: The challenge was mainly making my way through the industry. The secret challenge of my Renaissance's Coat is his hidden magnets. I've put some there with my hand. After, I've wrote two or three words on my tyvek paper and..that was all for changing the style.
" Faboulous!" I ve just said to myself when I was finishing the job. " This is the way I will never get bored with my lovely trench. An adult today, child again tomorrow, you always should have one more option. Even if we are speaking here of same coat. This is my challenge always.
Research: The research was based on my inner search, a life lesson about love, all experiences put in one storyline for the collection. I wasn't looking for something creative as a must, I always put the accent at an emotional impact, since for me, fashion is not just about dressing the body, is also about dressing the soul. Thinking like this and choosing this concept for the campaign, I realised that the impact was different, since people reacted with empathy and smiles to the collection, embracing the idea of filling your closet with garments that suit your personality.
Inspiration: The inspiration and the story of this piece comes from the idea that we are born from love, we make love with love in order to born a child only from love. With this idea in our minds and hearts, this fashion campaign took place in Jilava, a place used in the communist regime as a prison, where numerous political prisoners were destined to a slow and sure death, a place with a lot of stories to tell, as our designs have as well.
Project Duration: The Renaissance Campaign was launched in Fall 2016 in Bucharest, and finished in April 2017, Romania.
Operation Flow: Is all about renaissance of the soul through love and through clothes. You can wear it like an ordinary must have trench coat in your closet, for boring working days! But this kind of trench can be transformed in a special one because it is full of magnets in the lining! You' ll be the star when night will come, because you have in your pockets the Tuvek paper which is handmade written and you will put it on your boring trench for an unboring vibe. That's all you need for a great and childish look!
Patents: Copyrights belong to Reprobable.
Image Credits: Image #1 - Reprobable-Renaissance Campaign / 2016
Image #2 - Reprobable-Renaissance Campaign / 2016
Image #3 - Reprobable-Renaissance Campaign / 2016
Image #4 - Reprobable-Renaissance Campaign / 2016