InterBrasil Logotype Redesign Redizajn Identity Značky od Mateus Matos Montenegro

Dizajn InterBrasil Logotype Redesign Redizajn Identity Značky od dizajnéra Mateus Matos Montenegro je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2020

InterBrasil Logotype Redesign Redizajn Identity Značky

od Mateus Matos Montenegro

Klient: InterBrasil

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne InterBrasil Logotype Redesign Redizajn Identity Značky

Inšpiráciou pre prehodnotenie a prepracovanie značky boli zmeny v modernizácii a integrácii do podnikovej kultúry. Dizajn srdca už nemohol byť pre značku externý, pretože inšpiroval partnerstvo interne so zamestnancami, ale aj so zákazníkmi. Integrovaný zväzok výhod, záväzku a kvality služieb. Od tvaru po farby nový dizajn integroval srdce do B a do zdravotného kríža v T. Dve slová spojené v strede spôsobujú, že logo vyzerá ako jedno slovo, jeden symbol, ktoré spája R a B do srdce.

Ocenenie

O ocenení Strieborná cena A' Design Award

InterBrasil Logotype Redesign Redizajn Identity Značky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od InterBrasil Logotype Redesign Redizajn Identity Značky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. InterBrasil Logotype Redesign Redizajn Identity Značky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Rozmery a balenie: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Štítky: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Výrobná technológia: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Dizajnérska výzva: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Výskum: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inšpirácia: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Trvanie projektu: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Pracovný postup: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Členovia tímu: Mateus Matos Montenegro