The Big Book of Bullshit Kniha od Lisa Winstanley

Dizajn The Big Book of Bullshit Kniha od dizajnéra Lisa Winstanley je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Tlač.

StriebornáTlač· 2020

The Big Book of Bullshit Kniha

od Lisa Winstanley

Klient: Lisa Winstanley

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne The Big Book of Bullshit Kniha

Publikácia Big Book of Bullshit je grafickým skúmaním pravdy, dôvery a lží a je rozdelená do 3 vizuálne vedľa seba umiestnených kapitol. Pravda: Ilustrovaná esej o psychológii podvodu. The Trust: vizuálne skúmanie pojmu dôvera a The Lies: Ilustrovaná galéria nezmyslov, všetky odvodené z anonymných priznaní klamstva. Vizuálne rozloženie knihy čerpá inšpiráciu z „Van de Graafovho kánonu“ Jana Tschicholda, ktorý sa používa v knižnom dizajne na rozdelenie strany do príjemných proporcií.

Ocenenie

O ocenení Strieborná cena A' Design Award

The Big Book of Bullshit Kniha je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od The Big Book of Bullshit Kniha sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. The Big Book of Bullshit Kniha je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Rozmery a balenie: 235mm x 285mm finished size
198 pages
Štítky: Book Design, Layout, Typography, Illustration, editorial
Výrobná technológia: Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Dizajnérska výzva: There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Výskum: Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inšpirácia: Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Trvanie projektu: project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Pracovný postup: This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit