Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia by Seyon Kim

Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Sociálny dizajn Competition Category.

BronzováSociálny dizajn· 2020

Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia

by Seyon Kim

Client: Seyon Kim

Bronzová cena A' Design Award Winner in Sociálny dizajn Category

25,527

Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia

Care for Mom To Be je verejná osvetová kampaň zameraná na potreby tehotných žien, ktoré cestujú. Kampaň vyzýva ostatných cestujúcich, aby ponúkli miesto na sedenie vo vlaku alebo parkovacie miesto pre auto. Vizuálna identita vychádza z loga, ktoré spája postavu tehotnej osoby s tvarom srdca, čím vyjadruje tehotenstvo a starostlivosť. Namiesto farby, ktorá sa bežne spája s tehotenstvom, sa používa teplý pastelový odtieň zmiešanej červenej a oranžovej. Plagáty a tlačené lístky do metra nesú toto logo na staniciach a parkoviskách.

The Recognition

About the Bronzová cena A' Design Award

Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Care for Mom to Be Kampaň na zvýšenie spoločenského povedomia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim