Go Training Institution Branding by Seethink

Go Training Institution Branding by Seethink is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2020

Go Training Institution Branding

by Seethink

Client: Seethink

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #89233

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Colors

The Design

About Go Training Institution Branding

Go Training Institution je projekt vizuálnej identity vytvorený pre školu, ktorá vyučuje čínsku stolovú hru Go. Identita využíva pozitívne a negatívne tvary – vizuálnu myšlienku súvisiacu s rovnováhou, ktorá je typická pre kultúru hry Go. Kresba linkou v tradičnom štýle atramentu a štetca je spojená s gestom hrania Go. Tradičné prvky sú prepojené so súčasnými a mladistvými formami, aby vyhovovali deťom. Tlačené materiály zahŕňajú menovky, listový papier a výučbové karty, vyrobené digitálnou tlačou a laserovým gravírovaním. Cieľom je vizuálne propagovať čínsku kultúru.

The Recognition

About the Bronzová cena A' Design Award

Go Training Institution Branding je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Go Training Institution Branding sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Go Training Institution Branding skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang