Borboleta Primárna funkcia: Značkový systém by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Grafika Competition Category.
StriebornáGrafika· 2020
Borboleta Primárna funkcia: Značkový systém
Client: Balko Argentina S.a
Strieborná cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #91454The Design
About Borboleta Primárna funkcia: Značkový systém
Borboleta je značkový systém vytvorený pre dve siete čerpacích staníc, ktoré patria rovnakej skupine vlastníkov v Brazílii. Dislub pôsobí na severovýchode a Equador pôsobí na severe, pričom obe siete si zachovávajú vlastné názvy. Zdieľaný symbol v tvare motýľa spája obe značky. Motýľ odkazuje na premenu a obnovu a jeho obrys zároveň pripomína siluetu brazílskeho územia. Používajú sa tri farby, jedna pre každú spoločnosť a tretia farba pre ich spojenie. Logo je postavené na modulárnej mriežke.
The Recognition
About the Strieborná cena A' Design Award
Borboleta Primárna funkcia: Značkový systém je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Borboleta Primárna funkcia: Značkový systém sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Borboleta Primárna funkcia: Značkový systém je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Dimensions & Packaging
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tags
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Production Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Design Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Project Duration
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Operation Flow
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Team Members
- Juan Eugenio Mallo Camera
Diego Adrián Beas
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