Seotun Saram Mobilné aplikačné rozhranie by Donggyun Kang

Seotun Saram Mobilné aplikačné rozhranie by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Mobilné technológie Competition Category.

ŽeleznáMobilné technológie· 2020

Seotun Saram Mobilné aplikačné rozhranie

by Donggyun Kang

Client: Seotun Saram

Železná cena A' Design Award Winner in Mobilné technológie Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Mobilné aplikačné rozhranie

Seotun Saram je rozhranie mobilnej aplikácie, ktoré spája ľudí hľadajúcich psychologické poradenstvo s kvalifikovanými profesionálnymi poradcami. Názov odkazuje na niekoho, kto ešte nie je zručný, a služba vychádza z myšlienky, že každý začína neisto a nemotorne. Rozprávka jednoduchým spôsobom vysvetľuje proces poradenstva používateľom, ktorí s ním nemajú skúsenosti. V príbehu vystupujú dve postavy: Seotun, blúdiaci klient hľadajúci pomoc, a Gobukki, pomalý, no spoľahlivý poradca. Vizuálnu identitu formujú teplé papierové textúry, nočné modrasté tóny pripomínajúce nočnú oblohu a ručne kreslené ikony.

The Recognition

About the Železná cena A' Design Award

Seotun Saram Mobilné aplikačné rozhranie je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Seotun Saram Mobilné aplikačné rozhranie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Seotun Saram Mobilné aplikačné rozhranie zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim