Airport Bremen Wayfinding Systém by Thomas Geissert

Airport Bremen Wayfinding Systém by Thomas Geissert is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2020

Airport Bremen Wayfinding Systém

by Thomas Geissert

Client: Teamgeissert

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Airport Bremen Wayfinding Systém

Moderný dizajn s vysokým kontrastom a jasné informácie Hirarchie odlišuje nový systém. Orientačný systém funguje rýchlo a pozitívne prispeje ku kvalite služieb, ktoré letisku poskytuje. Najdôležitejším prostriedkom pri použití nového písma, výrazného prvku so šípkou je zavedenie rôznych farieb s vysokým kontrastom. Jednalo sa najmä o funkčné a psychologické aspekty, ako je dobrá viditeľnosť, čitateľnosť a zaznamenávanie informácií bez bariér. Používajú sa nové hliníkové púzdra s moderným, optimalizovaným podsvietením LED. Boli pridané signálne veže.

The Recognition

About the Strieborná cena A' Design Award

Airport Bremen Wayfinding Systém je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Airport Bremen Wayfinding Systém sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Airport Bremen Wayfinding Systém je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. Characterized by its modern, contemporary appearance with the modern classic typography. The calm appearance should promote safety, confidence and deceleration among passengers. A contrasting modern design and a clear information hierarchy characterize this new system. The orientation system works easy and makes a positive contribution to the service quality of the airport.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: New aluminium cases with contemporary, optimized LED illumination are used for the signage system.
Bremen City Airport has introduced new flight information display screens (FIDS) throughout its terminal complex.
The screen-designs are created by teamgeissert and displayed on NEC MultiSync V651 models.
Design Challenge: The arrow became an independent, striking element suitable for the pictograms newly designed.
Research: The new font is the Fago OT. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
The primary information is flight-related information, the secondary information concern the service facilities in the airport.
Inspiration: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced general view without creating visual disturbances. The choice of typography and icons as well as the lighting and coloring make orientation easier for international guests.
The most important means besides using the new font, Fago OT from Ole Schäfer is the introduction of high contrast colors. Our focus was on functional and psychological aspects such as good visibility, readability and barrier free information.
The decisive factor for the effectiveness of the new guidance and orientation system is the complete information chain.
Project Duration: starting in 2012
finished in 2018
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the passengers, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Anne Wichmann
Image Credits: teamgeissert