Amsalem Leisure Webová stránka od Dana Freud

Dizajn Amsalem Leisure Webová stránka od dizajnéra Dana Freud je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Železná cena A' Design Award v súťažnej kategórii Web.

ŽeleznáWeb· 2020

Amsalem Leisure Webová stránka

od Dana Freud

Klient: Dana Freud

Víťaz ocenenia Železná cena A' Design Award v kategórii Web

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Dizajn

O dizajne Amsalem Leisure Webová stránka

Amsalem Leisure je responzívna cestovateľská webová stránka vytvorená na plánovanie dovoleniek. Rezervačný systém umožňuje používateľom rezervovať letenky, hotely, službu požičovne áut a blízke atrakcie. Veľký vyhľadávací panel s výrazným typografickým štýlom a vlastnými ilustráciami mení funkčný prvok na centrálny dizajnový prvok. Fazetová navigácia a dynamické filtrovanie pomáhajú návštevníkom rýchlo nájsť a preskúmať rekreačné destinácie. Vybrané fotografie s teplým osvetlením vytvárajú príjemnú atmosféru. Rozloženie sa automaticky prispôsobuje veľkosti obrazovky a typu zariadenia.

Ocenenie

O ocenení Železná cena A' Design Award

Amsalem Leisure Webová stránka je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Amsalem Leisure Webová stránka sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Amsalem Leisure Webová stránka zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Rozmery a balenie: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Štítky: tourism design, UI, UX, website design, vacation
Výrobná technológia: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Dizajnérska výzva: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Výskum: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inšpirácia: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Trvanie projektu: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Pracovný postup: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.