Madame Butterfly Séria plagátov by Liudmila Shurygina

Madame Butterfly Séria plagátov by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Grafika Competition Category.

ZlatáGrafika· 2021

Madame Butterfly Séria plagátov

by Liudmila Shurygina

Client: Liudmila Shurygina

Zlatá cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Madame Butterfly Séria plagátov

Madame Butterfly je séria operných plagátov. Každý plagát zobrazuje ikonický portrét spievajúcej ženy ako ústrednej postavy operného deja a symbolu vášne. Séria zahŕňa opery ako Madame Butterfly, Tosca a Norma a odráža tragickú a závislú úlohu žien v ich libretách. Každá kompozícia predstavuje záverečnú scénu, vyvrcholenie príbehu. Dizajn čerpá z minimalistických tvarov, expresívnej maľby a štýlu Memphis, s otvorenými farbami a silným kontrastom. Plagáty sú vytlačené vo formáte A1 na kartónovom papieri.

The Recognition

About the Zlatá cena A' Design Award

Madame Butterfly Séria plagátov je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Madame Butterfly Séria plagátov sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Madame Butterfly Séria plagátov vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
Dimensions & Packaging: The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
Tags: poster, graphics, design, opera, sound, composition, constructivism, memphis, style
Production Technology: The posters were created by designer with Adobe Illustrator software.
Design Challenge: The challenge in this project was to find an icon which can illustrate the tragic opera plot.
Research: Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
Inspiration: Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
Project Duration: The project has started a year ago. Location: Amsterdam
Operation Flow: The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.