Delate Mobilná Aplikácia by Roberto M. Paura and Sofie Di Bartolomeo

Delate Mobilná Aplikácia by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Mobilné technológie Competition Category.

BronzováMobilné technológie· 2020

Delate Mobilná Aplikácia

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

Bronzová cena A' Design Award Winner in Mobilné technológie Category

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Verified Award Winner

Verify Award Status for #98350

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Colors

The Design

About Delate Mobilná Aplikácia

Delate je prvá aplikácia, ktorá poskytuje platformu, v ktorej sa každá minúta oneskorenia premení na bod, ktorý možno zhromaždiť a použiť na prístup k ponukám na niekoľko produktov a služieb. Aplikácia monitoruje cestu do práce a vypočítava minúty meškania spôsobeného vlakom. Intuitívny a jasný dizajn, ktorý ponúka zisky bez toho, aby od užívateľa vyžadoval akúkoľvek aktívnu akciu, a ktorý ponúka systém odmeňovania, ktorý podporuje jeho každodenné používanie tým, že premieňa nepohodlie na výhodu.

The Recognition

About the Bronzová cena A' Design Award

Delate Mobilná Aplikácia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Delate Mobilná Aplikácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Delate Mobilná Aplikácia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging: iOS, Android.
Tags: Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology: The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge: We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research: We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration: Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration: Delate was launched in November 2019.
Operation Flow: Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members: Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits: Roberto Maurizio Paura