Project Yellow Propagácia Značky by Yu Chen

Project Yellow Propagácia Značky by Yu Chen is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2020

Project Yellow Propagácia Značky

by Yu Chen

Client: Hubei University of Technology

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Propagácia Značky

Project Yellow je komplexný umelecký projekt, ktorý vytvára vizuálny koncept Everything is Yellow. Podľa kľúčovej vízie sa budú v rôznych mestách vyrábať veľké vonkajšie displeje a súčasne sa bude vyrábať množstvo kultúrnych a kreatívnych derivátov. Ako vizuálna IP má Project Yellow presvedčivý vizuálny obraz a energetickú farebnú schému, ktorá vytvára zjednotenú kľúčovú víziu, vďaka ktorej sú ľudia nezabudnuteľní. Ide o jedinečný dizajnový projekt, ktorý je vhodný na rozsiahlu online a offline propagáciu a výstup vizuálnych derivátov.

The Recognition

About the Strieborná cena A' Design Award

Project Yellow Propagácia Značky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Project Yellow Propagácia Značky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Project Yellow Propagácia Značky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen