Hak Hi Kong Yong Rebranding Prístavu by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Rebranding Prístavu by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2020

Hak Hi Kong Yong Rebranding Prístavu

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Strieborná cena A' Design Award Winner in Grafika Category

52,931
Verified Award Winner
Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Rebranding Prístavu

V návrhu sa používajú tri koncepcie na prestavbu systému CI pre rybársky prístav Yong-An. Prvým je nové logo, ktoré vytvára špecifický vizuálny materiál extrahovaný z kultúrnych charakteristík komunity Hakka. Ďalším krokom je opätovné vyšetrenie zábavného zážitku, potom vytvorte dve maskotské postavy, ktoré budú reprezentovať a nechajú ich objaviť sa v nových atrakciách, ktoré povedú turistov do prístavu. V neposlednom rade, umiestnenie deviatich miest vo vnútri, obklopenie zábavnými aktivitami a chutnou kuchyňou.

The Recognition

About the Strieborná cena A' Design Award

Hak Hi Kong Yong Rebranding Prístavu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Hak Hi Kong Yong Rebranding Prístavu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Hak Hi Kong Yong Rebranding Prístavu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang