Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn od Yuta Takahashi

Dizajn Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn od dizajnéra Yuta Takahashi je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2020

Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn

od Yuta Takahashi

Klient: Miltos

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn

Miltos je vizuálna identita a obalový dizajn pre značku čokolády. Koncept rozširuje myšlienku „od bôbu k tabuľke" na prístup „od stromu k tabuľke", ktorý zdôrazňuje arómu kakaa. Obal je vyrobený z tmavomodrého jemného papiera s trblietavou úpravou, lakom vyjadrujúcim hodvábny vzor a razbou zlatou fóliou. Puzdro sa otvára ako obálka knihy a obsahuje kartu s chuťovým profilom, ktorá podrobne vysvetľuje každú chuť, podobne ako sa to robí pri víne. Krabica so sortimentom je založená na obraze knižnice. Dizajn podporuje pokojný zážitok zo značky pre dospelých.

Ocenenie

O ocenení Strieborná cena A' Design Award

Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Miltos Primárna funkcia: Vizuálna identita značky, obalový dizajn je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Rozmery a balenie: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Štítky: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Výrobná technológia: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Dizajnérska výzva: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Výskum: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inšpirácia: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Trvanie projektu: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Pracovný postup: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patenty: Copyrights belong to Yuta Takahashi, 2020
Členovia tímu: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Zdroje obrázkov: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020