Wen Niang پیلے چاول دی شراب دی بوتل by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award سونے دا انعام in پیکیجنگ ڈیزائن Competition Category.
سوناپیکیجنگ· 2020
Wen Niang پیلے چاول دی شراب دی بوتل
by Tiger Pan
Client: Shenzhen Wanshengtang Industry Co., Ltd
A' Design Award سونے دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #101157The Design
About Wen Niang پیلے چاول دی شراب دی بوتل
وین نیانگ چینی پیلے چاول دی شراب کیتے ڈیزائن کیتی ڳئی پیکیجنگ ہے۔ ایہ بوتل شیشے دی بݨی ہوئی ہے، جݙاں جو ٻہوں ساری پیلے چاول دی شراب چینی مٹی وچ پیک کیتی ویندی ہے۔ شیشے دی سطح چمک تے ساخت ودھیندی ہے۔ بوتل دے موڈھے تے کھلے پروں والا اک سارس (کرین) ابھریا ہویا ہے جہڑا سطح دے 320 درجے توں ودھ حصے کوں ڈھکیندا ہے۔ سارس مشرقی ثقافت وچ اُچی حیثیت رکھیندا ہے، جتھاں ایہ دیانتداری، نفاست، صحت تے لمی حیاتی دی علامت ہے۔ بوتل دا قطر 90 ملی میٹر تے اُچائی 260 ملی میٹر ہے۔ جدید شکل دا مقصد نوجوان صارفین وچ دلچسپی پیدا کرݨ ہے۔
The Recognition
About the A' Design Award سونے دا انعام
Wen Niang پیلے چاول دی شراب دی بوتل A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Wen Niang پیلے چاول دی شراب دی بوتل کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Wen Niang پیلے چاول دی شراب دی بوتل شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Dimensions & Packaging
- Diameter: 90mm
Height:260mm - Tags
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Design Challenge
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Research
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Inspiration
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Operation Flow
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Image Credits
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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