Pop Pop Event Design by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی دا انعام in تقریب تے پروگرام ڈیزائن Competition Category.
کانسیتقریب· 2020
Pop Pop Event Design
by Tist
Client: Tist
A' Design Award کانسی دا انعام Winner in تقریب Category
Verified Award Winner
Verify Award Status for #102112The Design
About Pop Pop Event Design
پاپ پاپ ہک سردیاں دی موسمی ایونٹ ڈیزائن ہے جیڑھی کوریا دے اٹھ ڈیوٹی فری سٹوراں کیتے تیار کیتی گئی۔ ایہ پراجیکٹ ثقافتی عناصر کوں ریٹیل جگہ نال ملاندا ہے تاں جو خریداری دے تجربے کیتے کجھ ودھیک پیش کیتا وے۔ سانتا ولیج تھیم سردی، کرسمس تے تحفیاں کوں گڈھا کریندی ہے، جیڑھی سفر دیاں قیمتی یاداں کوں یاد کراندی ہے۔ کرداراں، جانوراں تے درختاں دیاں السٹریشناں کوں اکٹھیاں لکیراں نال جوڑیا گئے، جس کراں تصویراں کوں ہک پہیلی وانگوں پڑھیا وے سگدا۔ نیون-فلیکس لائٹنگ، ایکریلک تے فومیکس کوں استعمال کیتا گئے تاں جو سفید تعمیراتی جگہ وچ رنگ تے روشنی شامل کیتی وے۔
The Recognition
About the A' Design Award کانسی دا انعام
Pop Pop Event Design A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Pop Pop Event Design کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Pop Pop Event Design ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
- Dimensions & Packaging
- Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
- Tags
- Winter, Christmas, Jordy, Santa
- Production Technology
- As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
- Design Challenge
- The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
- Research
- Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
- Inspiration
- We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
- Project Duration
- Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
- Operation Flow
- The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
- Team Members
- TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk
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