Cut and Paste برانڈنگ by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 A' Design Award سونے دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.
سوناگرافک· 2021
Cut and Paste برانڈنگ
Client: Lisa Winstanley
A' Design Award سونے دا انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #103530The Design
About Cut and Paste برانڈنگ
ایہ پراجیکٹ ٹول کٹ، کٹ اینڈ پیسٹ: بصری سرقہ دی روک تھام، ایں موضوع نوں مخاطب کرین٘دا اے جیہڑا ڈیزائن انڈسٹری وچ ہر کسے نوں متاثر کر سگدا اے پر بصری سرقہ اک ایجھا موضوع اے جیندے بارے شاذ و نادر ہی گل کیتی جاندی اے۔ ایہ کسے تصویر توں حوالہ لینا تے اوندی نقل کرنا وچکار ابہام دی وجہ نال ہو سگدا اے۔ ایں لئی، ایہ پراجیکٹ بصری سرقہ دے آلے دوالے غیر واضح علاقیاں بارے آگاہی پیدا کرنا تے تخلیقیت متعلق گفتگو دے مرکز وچ ایں نوں قائم کرنا تجویز کرین٘دا اے۔
The Recognition
About the A' Design Award سونے دا انعام
Cut and Paste برانڈنگ A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Cut and Paste برانڈنگ کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Cut and Paste برانڈنگ شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensions & Packaging
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Tags
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Production Technology
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Design Challenge
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Research
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspiration
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Project Duration
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Operation Flow
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patents
- Copyrights belong to Lisa Winstanley, 2020
- Team Members
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Image Credits
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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