Typotect برانڈ آئیڈنٹٹی by Seulah Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

کانسیگرافک· 2020

Typotect برانڈ آئیڈنٹٹی

by Seulah Choi

Client: Seulah Choi

A' Design Award کانسی دا انعام Winner in گرافک Category

11,550

Verified Award Winner

Verify Award Status for #104366

View at A' Design Award Press Release Award Badge

Colors

The Design

About Typotect برانڈ آئیڈنٹٹی

ٹائپوٹیکٹ اِیں ہک برانڈ آئیڈنٹٹی ہے جیڑھی ہک جدید آرٹ میوزیم دے لئی ڈیزائن کیتی گئی ہے، جو پیٹ زوارٹ دے کم نال وقف ہے، جو ماڈرنزم دا ہک بانی سی۔ ایہ ناں ٹائپوگرافی تے آرکیٹیکٹ دے لفظاں دا میل ہے، جو انہاں دوویں شعبیاں دی نمائندگی کریندے ہن جنہاں وچ پیٹ زوارٹ نے کم کیتا۔ ایہ آئیڈنٹٹی اوندے ڈیزائناں وچ ملݨ والیاں تِن خاصیتاں کوں نویں انداز نال پیش کریندی ہے: تِن بنیادی رنگ، پیلیاں لکیراں والے عنصر تے کھلی جاء وچ ترتیب دِتیاں ہوئیاں سادیاں شکلاں۔ ہر ایپلیکیشن دے اُتے ہک پیلی لال لکیر ظاہر ہوندی ہے، جدوں کہ نیلا تے پیلا رنگ سادیاں شکلاں کوں بھریندے ہن۔ ایہ آئیڈنٹٹی پرنٹ اُتے مبنی ہے تے پوسٹراں، نام کارڈاں، ٹکٹاں تے وال سٹکراں تے لاگو کیتی گئی ہے۔

The Recognition

About the A' Design Award کانسی دا انعام

Typotect برانڈ آئیڈنٹٹی A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Typotect برانڈ آئیڈنٹٹی کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Typotect برانڈ آئیڈنٹٹی ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensions & Packaging: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Tags: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Production Technology: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Design Challenge: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Research: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiration: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Project Duration: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Operation Flow: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.