Mi Temple of Heaven Builder Packaging Building Block Toy Packaging by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award کانسی دا انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2021
Mi Temple of Heaven Builder Packaging Building Block Toy Packaging
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award کانسی دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #106355The Design
About Mi Temple of Heaven Builder Packaging Building Block Toy Packaging
Mi Temple of Heaven Builder Packaging اک بلاک ٹوائے دے لئی کاغذی پیکج ہے۔ ٻاہریں سطح تے Hall of Prayer for Good Harvest دی نفیس لکیر والی ڈرائنگ ڈتھی گئی ہے، تے کھلیاں چٹی تھاواں والا لے آؤٹ تصویر کوں پرسکون رکھدا ہے۔ ڈھانچہ نمائش تے پیکجنگ کوں اکو بکس وچ گڈ ڈیندا ہے۔ اُتلا ڈھکن کھولݨ نال اک چھپیا در ظاہر تھیندا ہے جیہڑا روایتی چینی لکڑی دے جوڑاں دی تاریخ ڈکھاؤندا ہے، تے پچھلی طرف سارے پرزیاں دی فہرست موجود ہے۔ در دے پچھے، بلاکاں دے تھیلے تہواں وچ ترتیب دِتے گئے نيں۔ اندریں ڈھانچہ کوں کڈھ کے دوبارہ ذخیرہ کرن آلے بکس دے طور تے وی ورتیا وی سگدا ہے۔
The Recognition
About the A' Design Award کانسی دا انعام
Mi Temple of Heaven Builder Packaging Building Block Toy Packaging A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Mi Temple of Heaven Builder Packaging Building Block Toy Packaging کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Mi Temple of Heaven Builder Packaging Building Block Toy Packaging ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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