Inside Out نمائشی ڈیزائن by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award کانسی دا انعام in تقریب تے پروگرام ڈیزائن Competition Category.
کانسیتقریب· 2021
Inside Out نمائشی ڈیزائن
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award کانسی دا انعام Winner in تقریب Category
Verified Award Winner
Verify Award Status for #106399The Design
About Inside Out نمائشی ڈیزائن
انسائیڈ آؤٹ ہانگ کانگ وچ منعقد تھیندڑی تن دیہاں دی نمائش ڈیزائن انسپائر کیتے تخلیق کیتی ہوئی اک ایوینٹ ڈیزائن ہے۔ ایہ تصور اک عارضی دیوار دی بناوٹ کوں اندروں باہروں پلٹ کے اُوندے سارے کم کاج کوں ظاہر کریندے ہے۔ بغیر علاج شدہ پلائی ووڈ پینل، عام مارکیٹ توں ملݙڑیاں فٹنگاں تے کرائے تے لئی ہوئی سکیفولڈنگ داخلی دیوار، ریسیپشن کاؤنٹر، کھلا فورم، ڳ کھلے ورکشاپ تے مشترکہ نمائشی تھاواں کوں تشکیل ݙیندیاں نے۔ تعمیر شروع ہووݨ کنوں پہلے قواعد دا اک سیٹ تیار کیتا ڳیا سی تاں جیڑھا موقعے تے فضلہ گھٹ کر سکے تے مواد نکوں ولوں استعمال کیتا جا سکے۔ ایہ خام تے غیر جانبدار انداز نمائش وچ رکھیاں گئیاں گرافکس تے پراڈکٹاں کنوں اک نمایاں تضاد پیش کریندا ہے۔
The Recognition
About the A' Design Award کانسی دا انعام
Inside Out نمائشی ڈیزائن A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Inside Out نمائشی ڈیزائن کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Inside Out نمائشی ڈیزائن ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
- Dimensions & Packaging
- The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
- Tags
- DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
- Production Technology
- The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
- Design Challenge
- The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
- Research
- This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
- Inspiration
- Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
- Operation Flow
- The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan - Image Credits
- Hong Kong Trade Development Council
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