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RingCentral Message Video Phone موشن ڈیزائن by Not Real

RingCentral Message Video Phone موشن ڈیزائن by Not Real is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندی دا انعام in فلم، ویڈیو تے اینیمیشن ڈیزائن Competition Category.


چاندیفلم· 2021

RingCentral Message Video Phone موشن ڈیزائن

by Not Real

Client: RingCentral

A' Design Award چاندی دا انعام Winner in فلم Category

41,302

Verified Award Winner

Verify Award Status for #119618

Colors

The Design

About RingCentral Message Video Phone موشن ڈیزائن

RingCentral نمبر 1 کاروباری رابطہ کاری پلیٹ فارم اے، جیہڑا سبھنوں کوں تے ہر شے کوں اکٹھا کر کے کم مکمل کراوندا اے۔ NotReal نے اک جائزہ ویڈیو تیار کیتی اے جیہڑی ایں طاقتور ایپ دیاں سبھ صلاحیتاں ݙکھاندی اے، تاں جو ویکھݨ آلے ایہہ سمجھ سڳن کہ ایہہ پروڈکٹ کِنّی وسیع تے مکمل اے۔ ایتھ تریوں دنیاواں دا سہ وجود اے: حقیقی، جیہڑی ورتݨ آلے دے نقطہ نظر کوں حقیقی کمی حالات راہیں ݙکھایا گیا اے۔ ڈیجیٹل، جیہڑی ڈی کنسٹرکٹڈ یو آئیز تے مشتمل اے تے ایپ دیاں مخصوص خصوصیات کوں نمایاں کردی اے۔ تے تجریدی، عمومی فعالیت دی وضاحت کیتے۔ پوری ویڈیو دے دوران، اک ٹیم ایپ دے ذریعے اک پروڈکٹ بݨاندی نظر آندی اے۔

The Recognition

About the A' Design Award چاندی دا انعام

RingCentral Message Video Phone موشن ڈیزائن A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ RingCentral Message Video Phone موشن ڈیزائن کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ RingCentral Message Video Phone موشن ڈیزائن ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging
1920 pixels x 1080 pixels at 24 frames per second
Tags
animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology
It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge
In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research
This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration
The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration
The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow
It's a video with no interaction or special operative instructions. Just hit Play!
Team Members
Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits
All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.

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