Jessica Zhengjia Hu دا Yuchuan Ming چائے دے ٹِن ڈَبے

Jessica Zhengjia Hu دا Yuchuan Ming چائے دے ٹِن ڈَبے بوہت معتبر 2021 A' Design Award لوہے دا انعام دا پیکیجنگ ڈیزائن مقابلے دے زمرے وچ اک نہایت قابلِ قدر جیتݨ والا ہے۔

لوہاپیکیجنگ· 2021

Yuchuan Ming چائے دے ٹِن ڈَبے

Jessica Zhengjia Hu ولوں

کلائنٹ: No.72 Design Studio

پیکیجنگ زمرے وچ A' Design Award لوہے دا انعام جیتݨ والا

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A' Design Award تے ݙیکھو پریس ریلیز ایوارڈ بیج

رنگ

ڈیزائن

Yuchuan Ming چائے دے ٹِن ڈَبے بارے

ایہ پروجیکٹ چائے دی پیکیجنگ لئی نیلے تے چٹے ٹِن ڈبیاں دا اک سلسلہ اے۔ پاسیاں تے مکھ سجاوٹ پہاڑاں تے بدلاں دیاں شکلاں نیں جیہڑیاں چینی سیاہی نال دھلے منظرناموں دے انداز ورگیاں نیں۔ روایتی نقشیاں کوں جدید گرافک عناصر نال رلا کے، تجریدی لکیراں تے جیومیٹرک شکلاں کوں روایتی فن دے انداز وچ شامل کیتا گیا اے، جیہڑا ڈبیاں کوں تازگی دیاں خصوصیات ݙیندا اے۔ روایتی چینی شیاوژوآن خطاطی وچ چائے دے ناں کوں ڈھکن دے ہینڈلز دے اتے ابھری ہوئی مہراں دی شکل وچ بنایا گیا اے۔ ایہ اوہ خاص گلاں نیں جیہڑیاں ڈبیاں کوں کجھ حد تائیں اصلی فن پاریاں ورگیاں بݨاوندیاں نیں۔

پچھان

A' Design Award لوہے دا انعام بارے

Yuchuan Ming چائے دے ٹِن ڈَبے A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Yuchuan Ming چائے دے ٹِن ڈَبے کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Yuchuan Ming چائے دے ٹِن ڈَبے دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

ڈیزائن دے پِچھے

پریس کٹ

ڈیزائنر ولوں فراہم کیتے گئے کریڈٹس، ٹیم ممبر تے تکنیکی تفصیلاں۔

منفرد خصوصیتاں: In this project, the major designs are tin cans with blue and white colors and features resembling the Chinese traditional ink wash painting of landscapes. On top of the lid handles are embossed seals of the name of each tea. These seals are made of Xiaozhuan, a traditional calligraphy style from the Qin Dynasty. The major landscape images on the sides are mountains and clouds. With the ideas that tea grows in the mountains, and clouds express the peaceful and relaxing feelings that tea brings us. Traditional Chinese patterns and modern graphic elements are blended into the concept of ink wash painting. With abstract lines and geometric shapes, modern elements combine with traditional Chinese art styles, providing refreshing features for the packaging works. In addition to the tin cans, hexagonal outer boxes are designed under the same concept features and methods. The outer boxes are a set of external packages for the tin cans as well.
ناپ تے پیکیجنگ: The tin can body dimension is 85mm x 85mm x 120mm, and the dimension of the lid is 75mm x 75mm x 33mm. The handle is a 25mm cubic. The external outer hexagonal box's dimension is about 112mm x 112mm x150mm.
ٹیگز: tea, tin can, tea canister, tea container, Blue-and-white porcelain, Chinese, tea culture, ink wash painking, traditional Chinese pattern, Chinese style
پیداواری ٹیکنالوجی: Blue-and-white porcelain and Chinese ink wash painting are two widely known representatives of Chinese art culture. Indeed, many ancient porcelain pieces were decorated with ink-wash style images. In this project, I am trying to interpret this traditional style in a more creative way. So I applied more abstract shapes and lines in the landscapes figures, while maintaining traditional styled patterns as supplemental details. In this way, I wish to find a balance between traditional arts and modern styles.
ڈیزائن چیلنج: Designing practical, functional, and artistic tea packaging is a basic purpose. The actual challenge of this project is the interaction between traditional art forms and modern creative styles. Combining different forms of traditional cultures is my first attempt. The important part is to make balance between all these art cultures so they will not be separated or taking over each other. Furthermore, I need solve these following questions. How to blend in modern elements smoothly? How to interpret these styles in more creative and appealing ways? How to build up relationships and connections between the past and the future? And finally how to transform these ideas into reality so people can get the essence and beauty of the tea, porcelain, ink wash painting, and modern graphic design from the products at the same time.
تحقیق: Chinese Tea Culture has a history of thousands of years. I went through category of different types of tea and selected four popular ones as representatives for my projects: the West Lake Longjing, Tie Guanyin which is a type of Oolong tea, the Biluochun and the Puer Tea. Then I had to associate their origin, tastes and qualities with the shapes and features of ink wash landscape paintings. In addition, I also looked for interesting tea traditions and stories in Chinese history for inspirations. It is said that a scholar in Song Dynasty once compared tea to a friend called Mr Yuchuan in his book. The name Yuchuan was passed on since then. And that was how I came up with the idea of the project name.
تحریک: As native Cantonese, tea drinking is a daily routine of my family. One day I saw a small Blue-and-white porcelain cup while I was trying to open the tea can and make some tea. The inspiration popped up and I thought it would be a good idea to design tea cans which had a Blue-and-white porcelain-liked appearance. They would still be tin cans, but using only blue and white colors and somehow resembling Chinese ink wash painting styles. The purpose is to mimic the look of Blue-and-white porcelain, so the cans can be used as decorative containers for other objects as well. Yuchuan is an alternative name of tea originated from the Song Dynasty in Chinese history. Ming means tea as well, and it is a common preferred name for modern Chinese people.
پراجیکٹ دا دورانیہ: The project started in December 2020 and completed in February 2021 in Shenzhen China.
آپریشن فلو: How to draw customer attention when there are so many selections of the same type of tea products in the market? A classy and attractive package may help a lot in this way. Imitating a Blue-and-white porcelain-liked surface adds deluxe features to the external appearance of the tin cans. In addition, the landscape figures and traditional pattern decorations on the sides emphasize the artistic value of the cans. And the highlight is the traditional Xiaozhuan calligraphy embossed seal on top of the lid handle. This style of seals is frequently used in actual Chinese ink wash paintings and artworks by many traditional artists. Therefore the embossed seals make these tin cans more like real artworks when presenting to the customers. In China, tea is usually associated with art events and cultures. And I hope people can enjoy the beauty within all these Chinese traditional art cultures while relishing the mellow taste of Chinese tea.