Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام by Updesign

Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندی دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

چاندیگرافک· 2022

Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام

by Updesign

Client: Xin’an Sub-district Office

A' Design Award چاندی دا انعام Winner in گرافک Category

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Colors

The Design

About Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام

ہنری روسو دے تاثراتی انداز کوں اِس منصوبے وچ مرکزی بصری عناصر دے طور تے چالاکی نال استعمال کیتا ڳیا ہے۔ راہ ڄاݨݨ دے نشاناں کوں پارک وچ جاݨ تھاں تے دلچسپ تاثراتی تصویری شکلاں دی صورت وچ ڈیزائن کیتا ڳیا ہے، جیہڑے ملاقاتیاں کیتے اِک پُرسکون ماحول دوست پہاڑی فضا پیدا کریندے ہن۔ فنکار دے خیالات تے منصوبے دے مقاصد کوں انسان تے قدرت دے درمیان ہم آہنگی دے تصور راہیں ہم آہنگ بݨایا ڳیا ہے۔

The Recognition

About the A' Design Award چاندی دا انعام

Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Shenzhen Jiangangshan Hill Park راہ ڄاݨݨ نشانیاں دا نظام ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.
Dimensions & Packaging: Material – Stainless Steel Baking Finish: 3mm thick, Sign Board Size: 2200mmX520mmX90mm, Sign Board Base: 700mmX800mmX600mm
Tags: Park, wayfinding signs, the way of gentle “hidden”, silhouettes, handmade technology, illustration, nature
Production Technology: Wayfinding sign boards requires only handmade processing technology without any weldings and creases. Thus, it needs high-quality metal materials with strong hardness and toughness to achieve artistically pierced and integrally bent appearance. In detail, the boards are set in a friendly lower position, and rounded edges of the boards and their pierced patterns are considerately designed, so that children could freely get in touch with them when they are curious about these interesting boards.
Design Challenge: The biggest challenge in this project is to assemble one complete sign board. Despite of semi-handmade crafts, the end-to-end combination still requires the precision of machine. In addition, smoothing process for rounded edges of the pierced patterns requires workers' carefulness and quality control of quantitative standards due to millimeter precision of included angle details. These details are particularly important for keeping style of the original works after the transformation.
Research: It's a process of combing art history to choose illustration works from one of famed artists in the world as the sample for silhouette style. Actually, many illustration works are suitable for making silhouettes, but few could accurately depict the vividness of animals and plants with distinct aesthetic adorning sense to meet various wayfinding signs in different application scenarios. A lot of time is spent in this project in pursuing the balance between craft effects and artistic style.
Inspiration: The wayfinding signage system is designed for a wooded hilly municipal park in Shenzhen. It's close to a reservoir, some early high-end residences and school districts. The design is required to preserve the existing ecological experience for most neighboring visitors who are familiar with the ways there. Accordingly, UPD adopts low-contrast colored silhouette art effect to well integrate the whole system into the natural environment in a gentle "hidden" way with basic function of wayfinding.
Project Duration: April 2020 Bao'an District, Shenzhen, Guangdong, China
Operation Flow: Permeable pierced wayfinding signs are gently immersed into their wooded hilly surroundings. Light and shadows are joyfully playing between scattered illustration-silhouette sign boards and woods on the hills in a harmonious way. Visitors will enjoy a visually peaceful ambience when they are meandering among wooded paths.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Shen Hang（designer）
Image Credits: Updesign