Shoichiro Takei and Eriko Kunikata دا From the Forest of Rusk اسنیک پیکنگ

Shoichiro Takei and Eriko Kunikata دا From the Forest of Rusk اسنیک پیکنگ بوہت معتبر 2022 A' Design Award چاندی دا انعام دا پیکیجنگ ڈیزائن مقابلے دے زمرے وچ اک نہایت قابلِ قدر جیتݨ والا ہے۔

چاندیپیکیجنگ· 2022

From the Forest of Rusk اسنیک پیکنگ

Shoichiro Takei and Eriko Kunikata ولوں

کلائنٹ: Yamazaki Baking Co., Ltd.

پیکیجنگ زمرے وچ A' Design Award چاندی دا انعام جیتݨ والا

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ڈیزائن

From the Forest of Rusk اسنیک پیکنگ بارے

فارسٹ آف رسک توں ہک رسک اسنیک دی پیکنگ ڈزائن ہے جیڑی جاپان دے سپر مارکیٹس تے وڈے ریٹیلرز وچ ویچی ویندی ہے۔ ایہ ڈزائن ہک تصویری کتاب دی دنیا تے مبنی ہے تے اوہ جانور ڈکھیندی ہے جیڑے فارسٹ آف رسک وچ رہندن۔ ہر جانور دا کردار خود رسک توں بݨیا ہویا ہے، جیندی تصویر کمپیوٹر گرافکس نال بݨان دی بجائے ہک اصلی پروڈکٹ دے طور تے کھچی گئی ہے۔ ہر کردار کوں دلکش بݨاوݨ کیتے اکھیں، نک تے مونہہ دا سائز ملی میٹرز وچ ایڈجسٹ کیتا گیا۔ پیکج دا ماپ 140 ضرب 210 ضرب 40 ملی میٹر ہے۔ نویں ذائقے متعارف تھیوݨ نال نویں جانور شامل کیتے ون سڳدن۔

پچھان

A' Design Award چاندی دا انعام بارے

From the Forest of Rusk اسنیک پیکنگ A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ From the Forest of Rusk اسنیک پیکنگ کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ From the Forest of Rusk اسنیک پیکنگ ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

ڈیزائن دے پِچھے

پریس کٹ

ڈیزائنر ولوں فراہم کیتے گئے کریڈٹس، ٹیم ممبر تے تکنیکی تفصیلاں۔

منفرد خصوصیتاں: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
ناپ تے پیکیجنگ: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
ٹیگز: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
پیداواری ٹیکنالوجی: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
ڈیزائن چیلنج: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
تحقیق: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
تحریک: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
پراجیکٹ دا دورانیہ: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
آپریشن فلو: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
پیٹنٹس: Copyrights belong to KATAL SEVEN Co., Ltd.
ٹیم دے ارکان: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
تصویر کریڈٹس: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)