Environment Day ونڈو ڈسپلے by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 A' Design Award لوہے دا انعام in پائیدار مصنوعات، منصوبے تے سبز ڈیزائن Competition Category.
لوہاپائیدار مصنوع· 2022
Environment Day ونڈو ڈسپلے
Client: Arçelik
A' Design Award لوہے دا انعام Winner in پائیدار مصنوع Category
Verified Award Winner
Verify Award Status for #135652The Design
About Environment Day ونڈو ڈسپلے
ماحول ڈے استنبول دے اک سٹور کیتے تیار کیتا ہویا ریٹیل ونڈو ڈسپلے ہے۔ ایں ڈسپلے وچ ہتھیں تیار کیتی ہوئی سُکی زمین دی کندھ ہے جیڑھی لنگھݨ والے لوکاں دی توجہ کھچدی ہے۔ ایہ خیال زمین تے خشک سالی تے قدرتی وسائل دے ضائع تھیوَن کنوں پیدا تھیا۔ اک سبز کھیت ایویں ڈیزائن کیتا گیا جو سُکی زمین کنوں پار لنگھدا ہے، تے ایہ ݙکھاندا ہے کہ نویں سرے کنوں جیوَن اجے وی ممکن ہے۔ سُکی زمین ایم ڈی ایف پلیٹاں تے مٹی لاؤ کے تے اک ہفتے تیکر دھپ وچ سکاؤ کے بݨائی گئی، جیڑھی ٹُٹی ہوئی سطح بݨاندی ہے۔ سبز حصے کائی نال بݨائے گئے تے حرف لکڑی وِچوں کٹے گئے۔ ایں ڈسپلے دا تقریباً 98 فیصد حصہ پائیدار تے نامیاتی مواد نال بݨیا ہویا ہے۔
The Recognition
About the A' Design Award لوہے دا انعام
Environment Day ونڈو ڈسپلے A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Environment Day ونڈو ڈسپلے کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Environment Day ونڈو ڈسپلے دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Dimensions & Packaging
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Tags
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Production Technology
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Design Challenge
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Inspiration
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Project Duration
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Operation Flow
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Team Members
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Image Credits
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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