Seen بنیادی ڪم: ڪارپوریٹ شناخت by Nima Emamverdi

Seen بنیادی ڪم: ڪارپوریٹ شناخت by Nima Emamverdi is a highly esteemed winner of the very prestigious 2026 A' Design Award لوہے دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

لوہاگرافک· 2026

Seen بنیادی ڪم: ڪارپوریٹ شناخت

by Nima Emamverdi

Client: Seen

A' Design Award لوہے دا انعام Winner in گرافک Category

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Colors

The Design

About Seen بنیادی ڪم: ڪارپوریٹ شناخت

ڪتاب متن: لوگو ڈیزائن اِچ نکے سیرف حرف e نوں اِستعمال ڪیتا ڳیا ہے، جو عینک دی شڪل نوں ظاہر ڪرݨ آستے اِک بنیادی جیومیٹری تعمیراتی بلاک آہے۔ حروف نوں آئینے وانگوں دکھا کے، ڈیزائن اِک متوازن توازن پیدا ڪریندا ہے جو فریم دی ساخت دی نقل ڪریندا ہے۔ جدید سیرف عناصر نوں فعال پُلاں اِچ تبدیل ڪیتا ڳیا ہے، جو انہاں گول نقشیاں نوں جوڑیندے ہِن جیڑھے اکھ تے عدسے دونہاں دی علامت ہِن۔ ایہہ کم از کم بصری نظام عناصر دے وچکار قابلِ ایڈجسٹ فاصلے دی اجازت ڈیندا ہے، جو ننڈھے پیداواری نقاشیاں توں لے کے وݙے سائز دے ڈسپلے تک، مختلف پیمانیاں تے اُچی پڑھݨ دی صلاحیت تے موافقت نوں یقینی بݨیندا ہے۔

The Recognition

About the A' Design Award لوہے دا انعام

Seen بنیادی ڪم: ڪارپوریٹ شناخت A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Seen بنیادی ڪم: ڪارپوریٹ شناخت کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Seen بنیادی ڪم: ڪارپوریٹ شناخت دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensions & Packaging: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Tags: logo design, visual identity, logotype, corporate identity
Production Technology: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Design Challenge: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Research: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiration: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Project Duration: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Operation Flow: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Team Members: Nima Emamverdi