Audemars Piguet میوزیم اندرونی ڈیزائن by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award سونے دا انعام in اندرلی جگہ تے نمائش ڈیزائن Competition Category.
سونااندرلا· 2022
Audemars Piguet میوزیم اندرونی ڈیزائن
Client: Audemars Piguets
A' Design Award سونے دا انعام Winner in اندرلا Category
Verified Award Winner
Verify Award Status for #138641The Design
About Audemars Piguet میوزیم اندرونی ڈیزائن
میوزی ایٹلیئر آڈیمار پیگے ہک سوئس گھڑی ساز کمپنی کیتے تیار کیتا ڳیا میوزیم دا اندرونی ڈیزائن ہے۔ ایہ نمائش 1,100 مربع میٹر تے پھیلی ہوئی ہے تے سوئٹزرلینڈ دے شہر لی براسس وچ واقع ہے، جیہڑا اوہ ڳوٹھ ہے جتھاں ایہ کمپنی قائم تھئی ہائی۔ زائرین ہک وہندے سرپلا رستے تے چلدے ہن جیندے نال ہک ترتیب ڈتی ہوئی کہانی بیانی ہے، تے ہر باب دی آپݨی ڈیزائن زبان ہے۔ مجسمے، خودکار مشیناں تے حرکی تنصیباں نمائش کوں تال ݙیندیاں ہن، جیہڑی بصری طور تے آس پاس دے منظر نال جڑی ہوئی ہے۔ عکس تے پاچھے ݙینہ دے ویلے تے موسم نال بدلدے رہندے ہن۔
The Recognition
About the A' Design Award سونے دا انعام
Audemars Piguet میوزیم اندرونی ڈیزائن A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Audemars Piguet میوزیم اندرونی ڈیزائن کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Audemars Piguet میوزیم اندرونی ڈیزائن شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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