Archadia آرکاڈیا: برانڈ شناخت by Cristian Carrara

Archadia آرکاڈیا: برانڈ شناخت by Cristian Carrara is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندی دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

چاندیگرافک· 2022

Archadia آرکاڈیا: برانڈ شناخت

by Cristian Carrara

Client: Archos S.r.l.

A' Design Award چاندی دا انعام Winner in گرافک Category

40,720

Verified Award Winner

Verify Award Status for #139697

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Archadia آرکاڈیا: برانڈ شناخت

آرکاڈیا ہک برانڈ شناخت ہے جہڑی اٹلی دے شہر وینس وچ قائم فنِ تعمیر دے ہک اعلیٰ تعلیمی سکول کیتے تیار کیتی گئی۔ ایہہ نشان ہک خوبصورت انداز وچ بݨائے گئے حرف A ہے، جیندے کوں دو ٹھوس حجموں وچ ونڈیا گیا ہے تاں جو استحکام تے حرکت، دونہاں دا اظہار تھیوے۔ حرف A برانڈ دے ناں کیتے تے نال ای اکیڈمی، فنِ تعمیر تے "abitare" کیتے کھڑا ہے، جہڑا رہائش کیتے اطالوی لفظ ہے۔ ایہہ شکل ہک مساوی الاضلاع مثلث توں بݨائی گئی ہے جہڑی ہک متساوی الساقین مثلث دے وچ کندہ ہے۔ نیلا رنگ سکول دے ادارتی کردار تے وینس دی جھیل دے پاݨی دی عکاسی کریندا ہے۔ ایہہ ویکٹر لوگو ہلکے تے گہرے دونہاں پس منظراں تے کم کریندا ہے۔

The Recognition

About the A' Design Award چاندی دا انعام

Archadia آرکاڈیا: برانڈ شناخت A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Archadia آرکاڈیا: برانڈ شناخت کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Archadia آرکاڈیا: برانڈ شناخت ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
Dimensions & Packaging: The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
Tags: Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
Production Technology: The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
Design Challenge: The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
Research: Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
Inspiration: The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
Project Duration: The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
Operation Flow: The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
Image Credits: Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022