Koch's Meerrettich ری برانڈنگ by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندی دا انعام in پیکیجنگ ڈیزائن Competition Category.
چاندیپیکیجنگ· 2022
Koch's Meerrettich ری برانڈنگ
Client: KOCHS Meerrettich & Feinkost GmbH
A' Design Award چاندی دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #140491The Design
About Koch's Meerrettich ری برانڈنگ
جڑاں ول واپس آوݨ دا نعرہ، ہݨ خوراک دی صنعت وچ چھایا ہویا اے۔ قدیم جڑاں والی سبزیاں، جنہاں وچ سفید مولی شامل اے، ہݨ بہت مقبول ہن۔ شیلفاں تے برانڈ کوں دوبارہ زندہ کرݨ لئی، وولکن ڈیب نے کوخس برانڈ دی شناخت تے پیکیجنگ پورٹ فولیو کوں دوبارہ متعارف کروایا۔ لوگو کوں جدید بݨایا گیا تاں جو او زیادہ نمایاں تے واضح ہووے۔ نواں ڈیزائن غیر پراسیسڈ قدرتی اجزاء تے صاف نسخیاں کوں پیش کرݨ تے توجہ دیندا اے جنہاں وچ کوئی اضافی یا محفوظ کرݨ والا مواد کائنی۔ کھیت توں سدھا صارف تائیں: سدھے، سادے تے پیار نال تیار!
The Recognition
About the A' Design Award چاندی دا انعام
Koch's Meerrettich ری برانڈنگ A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Koch's Meerrettich ری برانڈنگ کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Koch's Meerrettich ری برانڈنگ ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Dimensions & Packaging
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Tags
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Production Technology
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Design Challenge
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Research
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Inspiration
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Project Duration
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Operation Flow
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Team Members
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
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