Artsmuzeum برانڈ شناخت by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندی دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.
چاندیگرافک· 2023
Artsmuzeum برانڈ شناخت
by Jessica Yang - WeBranding Global
Client: WeBranding Global
A' Design Award چاندی دا انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #142003The Design
About Artsmuzeum برانڈ شناخت
آرٹس میوزیم ہک برانڈ شناخت ہے جہڑی ہک آن لائن گفٹ شاپ کیتے بݨائی ڳئی ہے جہڑی آرٹ نال جڑے پروڈکٹ ویچدی ہے۔ ایہ شناخت تاریخی فن کوں جدید زندگی نال جوڑدی ہے۔ لوگو وچ گوتھک تے بولڈ حرفی شکلاں کوں ہک چوکور فریم نال جوڑیا ڳیا ہے جہڑا بغیر کہیں انت دے جاری رہندا نظر آندا ہے۔ ناں کوں مختصر کر کے تخلیقی بلاکاں وچ ترتیب ݙتی ڳئی ہے، تے حروف کوں مثبت تے منفی اسپیس توں بݨے ہک واحد گرافک پیٹرن دے طور تے ترتیب ݙتا ڳیا ہے۔ ایہ جامع تے مضبوط ڈیزائن ویب سائٹ، اسٹیشنری تے تشہیری مواد تے لاڳو کیتا ڳیا ہے۔
The Recognition
About the A' Design Award چاندی دا انعام
Artsmuzeum برانڈ شناخت A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Artsmuzeum برانڈ شناخت کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Artsmuzeum برانڈ شناخت ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Dimensions & Packaging
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Tags
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Production Technology
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Design Challenge
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Research
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Inspiration
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Project Duration
- June 2022 / New York City
- Operation Flow
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Center - Image Credits
- WeBranding Global LLC
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