China Merchants بینک برانچ انٹیریئر ڈیزائن by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award لوہے دا انعام in اندرلی جگہ تے نمائش ڈیزائن Competition Category.
لوہااندرلا· 2023
China Merchants بینک برانچ انٹیریئر ڈیزائن
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
A' Design Award لوہے دا انعام Winner in اندرلا Category
Verified Award Winner
Verify Award Status for #142304The Design
About China Merchants بینک برانچ انٹیریئر ڈیزائن
بک ٹیکسٹ: چائنہ مرچنٹس شینزن، چین وچ مکمل تھیندڑ اِیک بینک برانچ انٹیریئر ڈیزائن ہے۔ 870 مربع میٹر دی تھاں کوں کاروباری استقبال، انتظار تے تفریح دے فنکشنل حصیاں وچ ونڈیا ڳیا ہے، جیڑھے سارے اِیک مرکزی مربوط آرام گاہ توں پھیلدے ہن۔ چوکور شکل، جیڑھی کلاسیکی چینی طرزِ تعمیر وچ کھڑکیاں کیتے ورتی ویندی ہے، اِنکوں بصری مرکز دے طور تے ورتیا ڳیا ہے تاں جو استحکام تے کشادگی دا اظہار تھی سکے۔ لکڑی، چمڑا، شیشہ تے 5500K رنگ درجہ حرارت والی روشنی کوں کالے کناریاں تے برانڈ دے رنگاں نال ملا کے اِیک پُرسکون ماحول تشکیل دِتا ڳیا ہے۔ برانچ کوں روزانہ دی سماجی ملاقاتاں تے فرصت دی تھاں دے طور تے منصوبہ بند کیتا ڳیا ہے۔
The Recognition
About the A' Design Award لوہے دا انعام
China Merchants بینک برانچ انٹیریئر ڈیزائن A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ China Merchants بینک برانچ انٹیریئر ڈیزائن کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ China Merchants بینک برانچ انٹیریئر ڈیزائن دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensions & Packaging
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Production Technology
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Challenge
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Research
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiration
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Project Duration
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operation Flow
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
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