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Mass Series Sumi Limited فرنیچر کلیکشن by Canuch Inc.

Mass Series Sumi Limited فرنیچر کلیکشن by Canuch Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award سونے دا انعام in فرنیچر ڈیزائن Competition Category.


سونافرنیچر· 2023

Mass Series Sumi Limited فرنیچر کلیکشن

by Canuch Inc.

Client: Fil Studios

A' Design Award سونے دا انعام Winner in فرنیچر Category

225,480

Verified Award Winner

Verify Award Status for #143174

Colors

The Design

About Mass Series Sumi Limited فرنیچر کلیکشن

ماس سیریز سُمی لمیٹڈ ہک فرنیچر کلیکشن ہے جیندے وچ ہک ڈائننگ کرسی، ہک لاؤنج کرسی، ہک کافی ٹیبل، ڈو سٹول تے ہک کوٹ ہینگر شامل ہن۔ ہر ہک شے وچ سٹیل دے فریم نال پرانڑیں وݨاں توں گھِدے کھلے دل نال رندے تھئے دیودار دی لکڑی نوں ملایا ڳیا ہے۔ دیودار نوں ہک روایتی طریقے نال ساڑیا ویندا ہے جیہڑا پائیداری ودھیندا ہے تے واضح ریشیاں کوں نکھار ݙیندا ہے، جیندے نال ہک نایاب ساخت والی چمکدار کالی سطح بݨدی ہے۔ ایہ کالا فنش نویاکی ول اشارہ کریندا ہے، جیہڑا آسو علاقے دے گھاہ دے میداناں کوں ساڑݨ دی رسم ہے، جتھاں لوک تے قدرت ݙوہیں کٹھے رہندے ہن۔ ایہ سیریز ہر سال صرف ۲۵ یونٹاں تئیں محدود ہے۔

The Recognition

About the A' Design Award سونے دا انعام

Mass Series Sumi Limited فرنیچر کلیکشن A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Mass Series Sumi Limited فرنیچر کلیکشن کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Mass Series Sumi Limited فرنیچر کلیکشن شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
Dimensions & Packaging
Dining chair W590mm x D670mm x SH420mm x AH610mm
Lounge chair W605mm x D680mm x SH365mm x AH510mm
900 Coffee table W900mm x D900mm x H450mm
Handle stool W380mm x H450mm
4Leg stool W380mm x D380mm x H450mm
Coat Hanger W450mm x D450mm x H1600mm
Tags
Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series
Production Technology
Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Design Challenge
Charred inky black represents the culture
Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature.

Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Research
Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
Inspiration
Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
Project Duration
The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
Operation Flow
Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
Patents
Copyrights belong to FIL, 2022.
Team Members
Strategic Planner:Genki Imamura
Project Manager:Kentaro Kanayama
Art director:Ryosuke Tomita
Public Relation:Masahiro Ryohara
Interior & Furniture design:Yosuke Kinoshita
Interior & Furniture design:Yusuke Noguchi
Digital Creative Director:Hiroki Noma
Creative Developer:Misato Daikuhara
Creative Developer:Kenta Toshikura
Photographer:Haruki Anami
Photographer:Kenichi Aikawa
Image Credits
Main Image #1 Photographer:Kenichi Aikawa
Optional Image #1 Photographer:Kenichi Aikawa
Optional Image #2 Photographer:Kenichi Aikawa
Optional Image #3 Photographer:Kenichi Aikawa
Movie : Haruki Anami
Optional Image #4 Photographer:Kenichi Aikawa

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