Spot On تعاملی روشنی دی تنصیب by Responsive Spaces and Michael Holzer is a highly esteemed winner of the very prestigious 2023 A' Design Award سونے دا انعام in تنصیب ڈیزائن Competition Category.
سوناتنصیب· 2023
Spot On تعاملی روشنی دی تنصیب
by Responsive Spaces and Michael Holzer
Client: Creative Region / City of Linz
A' Design Award سونے دا انعام Winner in تنصیب Category
Verified Award Winner
Verify Award Status for #144465The Design
About Spot On تعاملی روشنی دی تنصیب
خالی دکانوں دیاں کھڑکیاں بوریت دا باعث بݨدیاں نیں۔ خاص طور تے کووڈ-19 دی وبا دی وجہ توں خالی دکانوں دیاں کھڑکیاں لنز شہر واسطے اِک ہور وی ضروری مسئلہ بݨ گئیاں۔ پر خاص طور تے، شہر بھر وِچ ودھیا جگہاں تے، ایہہ جگہاں غیر استعمال شدہ پیشکاری دے علاقے وی نیں جنہاں کوں ایں دوران چنگے استعمال وِچ لیایا ونج سڳدا اے۔ ایں واسطے ایہہ منفرد دکان دی کھڑکی دی تنصیب تے ایندے پِچھے "سپاٹ آن" دا تصور ترتیب دِتا گیا۔ تعاملی روشنی دیاں تنصیباں خالی کھڑکیاں کوں دلچسپ تے غیر معمولی فنی کماں وِچ بدل دیندیاں نیں، تے نالے ای مقامی کاروباراں کوں اِک قیمتی عارضی منچ دی پیشکش وی کریندیاں نیں۔ اساں لنز نال محبت کریندے آں۔
The Recognition
About the A' Design Award سونے دا انعام
Spot On تعاملی روشنی دی تنصیب A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Spot On تعاملی روشنی دی تنصیب کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Spot On تعاملی روشنی دی تنصیب شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Dimensions & Packaging
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Tags
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- Production Technology
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Design Challenge
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Research
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Inspiration
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Project Duration
- Since August 2021 in Linz
- Operation Flow
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Team Members
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Image Credits
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
