Dedao Focus7 ای ریڈر by William Volcoff and Yawei Zhang

Dedao Focus7 ای ریڈر by William Volcoff and Yawei Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award کانسی دا انعام in ڈیجیٹل تے الیکٹرانک آلات ڈیزائن Competition Category.

کانسیصارفی الیکٹرانکس· 2023

Dedao Focus7 ای ریڈر

by William Volcoff and Yawei Zhang

Client: Dedao (Tianjin) Culture & Communication Co., Ltd.

A' Design Award کانسی دا انعام Winner in صارفی الیکٹرانکس Category

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Colors

The Design

About Dedao Focus7 ای ریڈر

ڈیڈاؤ فوکس7 اِیں پاڑھݨ آلیاں کیتے تیار کیتا ڳیا اِک ای ریڈر ہے جہڑے ڇپی ہوئی کتاب دے احساس کوں اہمیت ڈیندے ہن۔ فریم ایلومینیم الائے دا بݨایا ڳیا ہے جہڑا سی این سی مشیننگ نال شکل ڈتا ڳیا ہے، تے اینوڈائزڈ سطح تِلݨ، گھساوَٹ تے زنگ کھاون کھوں بچاءُ رکھدی ہے۔ اِیں دی بناوٹ اِک مڑھی ہوئی ورقی وانگر ہے، جہڑی پاڑھݨ کوں روکݨ کیتے اِک سڄاݨ سارا اشارہ ہے۔ 7 انچ دی ای اِنک اسکرین وِچ چمک گھٹاون آلا شیشہ تے فنگر پرنٹ روکݨ آلی کوٹنگ لڳائی ڳئی ہے۔ 210 گرام دا وزن اِک جیبی کتاب دے برابر ہے، تے متوازن ساخت کلائی تے دباؤ گھٹاندی ہے۔ پیکنگ سیاہی کھوں پاک، پلاسٹک کھوں پاک تے ڈیگریڈ ایبل پلپ کھوں بݨائی ڳئی ہے۔

The Recognition

About the A' Design Award کانسی دا انعام

Dedao Focus7 ای ریڈر A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Dedao Focus7 ای ریڈر کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Dedao Focus7 ای ریڈر ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimensions & Packaging: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Tags: ereader, tablet, book, eInk, CNC, aluminium,
Production Technology: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Design Challenge: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Research: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Project Duration: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Operation Flow: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patents: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Team Members: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao