Changbai Snow پانی دی بوتل دی پیکیجنگ by 37Design

Changbai Snow پانی دی بوتل دی پیکیجنگ by 37Design is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندی دا انعام in پیکیجنگ ڈیزائن Competition Category.

چاندیپیکیجنگ· 2023

Changbai Snow پانی دی بوتل دی پیکیجنگ

by 37Design

Client: Nongfu Spring

A' Design Award چاندی دا انعام Winner in پیکیجنگ Category

33,653

Verified Award Winner

Verify Award Status for #149297

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changbai Snow پانی دی بوتل دی پیکیجنگ

چانگ بائی سنو ہک پیکیجنگ ڈیزائن ہے جہڑا اتر مشرقی چین وچ چانگ بائی پہاڑ دے جنگلاں توں حاصل تھیندے قدرتی چشمے دے بوتل بند پانی کیتے بݨایا ڳئے۔ لیبل بوتل دے ݙوہیں پاسیں چھاپیا ڳئے۔ اڳلے پاسے پانی دے ماخذ والے علاقے دے محفوظ جانوراں دی کٹی ہوئی (ہولوڈ آؤٹ) تصویر ہے، تے پچھلے پاسے برف نال ڈھکے پہاڑی منظر دی تصویر ہے۔ بوتل دے اندر پانی ہک عدسے (لینز) وانگوں کم کریندے تے پچھلی تصویر کوں وݙا کر ݙکھیندے۔ بوتل گھمیجݨ نال ہک پیرالیکس اثر پیدا تھیندے جہڑا منظر کوں ہلدا ہویا ݙکھیندے۔ بوتل دا اُتلا حصہ پہاڑ دی شکل وچ کٹیا ڳئے جیندے اُتے برف دے کرسٹل دے نمونے ہن۔

The Recognition

About the A' Design Award چاندی دا انعام

Changbai Snow پانی دی بوتل دی پیکیجنگ A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Changbai Snow پانی دی بوتل دی پیکیجنگ کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Changbai Snow پانی دی بوتل دی پیکیجنگ ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nongfu Spring Changbai Mountain White Snow Natural Spring Water.

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.

A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.

We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.

Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection.
Dimensions & Packaging: Width 60mm x Depth 220mm x Height 220mm
Tags: Packaging Design,Beverages,Label design
Production Technology: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."

The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.

"Under existing production conditions, produce the results that best fit the design."

The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability.
Inspiration: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.

We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.

The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Project Duration: Nongfu Spring 2021 April launched a new product Changbai Snow
Operation Flow: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Team Members: Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao