Douyin ڈیسک ٹاپ ایپلیکیشن by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندی دا انعام in انٹرفیس، تعامل تے صارف تجربا ڈیزائن Competition Category.
چاندیانٹرفیس· 2023
Douyin ڈیسک ٹاپ ایپلیکیشن
by Douyin Experience Design Center
Client: Douyin Group
A' Design Award چاندی دا انعام Winner in انٹرفیس Category
Verified Award Winner
Verify Award Status for #149651The Design
About Douyin ڈیسک ٹاپ ایپلیکیشن
دویین پی سی ہک ڈیسک ٹاپ ایپلیکیشن تے ویب انٹرفیس ہے جہڑا ذاتی کمپیوٹراں تے ویڈیو مواد ݙیکھݨ کیتے ہے۔ دویین پی سی گھر، فرصت تے ڈیوٹی توں فارغ ویلے وݙی سکرین تے ݙیکھݨ کیتے ڈیزائن کیتا ڳیا ہے۔ کھٻے پاسے دی نیویگیشن عمودی چینل ݙیندی ہے، تے سفارش کیتا ڳیا صفحہ خودبخود کھلدا ہے۔ استعمال کرݨ آلے ماؤس سکرول کر تے ویڈیو بدل سڳدے ہن تے شارٹ کٹ کیز نال مواد کوں پسند تے بک مارک کر سڳدے ہن۔ ویڈیو چلݨ دے دوران خریداری تے لائیو براڈکاسٹ دے دوران تحفے ݙیوݨ دی سہولت وی موجود ہے۔ اڈاپٹو لے آؤٹ میک او ایس تے ونڈوز دی سکرین سائزاں دے مطابق ہے۔
The Recognition
About the A' Design Award چاندی دا انعام
Douyin ڈیسک ٹاپ ایپلیکیشن A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Douyin ڈیسک ٹاپ ایپلیکیشن کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Douyin ڈیسک ٹاپ ایپلیکیشن ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Dimensions & Packaging
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Tags
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- Production Technology
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Design Challenge
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Research
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Inspiration
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Project Duration
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Operation Flow
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Team Members
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - Image Credits
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
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