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Siviano اطالوی شراب by Valerii Sumilov

Siviano اطالوی شراب by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award کانسی دا انعام in پیکیجنگ ڈیزائن Competition Category.


کانسیپیکیجنگ· 2023

Siviano اطالوی شراب

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award کانسی دا انعام Winner in پیکیجنگ Category

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Verified Award Winner

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Colors

The Design

About Siviano اطالوی شراب

ایہ کم اٹلی تے اٹلی دی ہر شے توں متاثر اے: اُونہدیاں نقاب پوش محفلاں، اُونہدے راز، اُونہدیاں خفیہ جماعتاں، اُونہدے قبیلے تے اُونہدی امیر ثقافت۔ ڈیزائن نے تصوف، راز تے مقدس خواہشاں دی عکاسی کرݨ دی کوشش کیتی۔ ایہ شراب خریدݨ نال، صارف کوں اک مراعات یافتہ معاشرے وچ، اک خفیہ نظام وچ داخلے دی ٹکٹ ملدی اے، جیندا داخلہ صرف چنیدہ لوکاں لئی اے۔ لیبل کوں اک اصلی پیچیدہ شکل وچ بݨایا گیا اے۔ توجہ کوں اُونہدی غیر متناسب ہوݨ نال ودھیک دھیان کھچݨ لئی سجے پاسے منتقل کیتا گیا اے۔ ایہ پوری ڈیزائن دے تصور کوں ودھیک جمالیات تے راز فراہم کریندا اے۔

The Recognition

About the A' Design Award کانسی دا انعام

Siviano اطالوی شراب A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Siviano اطالوی شراب کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Siviano اطالوی شراب ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging
Label: 86 mm X 145 mm. Paper: Vergé White
Tags
italian, wine, siviano
Production Technology
Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge
The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research
We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration
The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration
The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow
The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members
Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits
Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov

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