Pazhu Winery وائن پیکیجنگ by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award لوہے دا انعام in پیکیجنگ ڈیزائن Competition Category.
لوہاپیکیجنگ· 2024
Pazhu Winery وائن پیکیجنگ
by Yanhui Zhang
Client: Wuhan PUFINE Creative Technology Co., Ltd.
A' Design Award لوہے دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #152702The Design
About Pazhu Winery وائن پیکیجنگ
پازھو وائنری تبت وچ تیار تھیندڑی انگور دی شراب کیتے ہک پیکیجنگ ڈیزائن ہے۔ ٻاہرلا ڈبہ پوٹالا محل دی تعمیراتی طرز دی پیروی کریندے، جتھے اوکر لال تے پھٹر پیلا رنگ بنیادی رنگ دے طور تے ورتے ڳئے نیں۔ PET لیبل نوں نو رنگاں والے الٹراوائلٹ پرنٹنگ عمل نال تیار کیتا ڳئے۔ مبارک برکت والے نقش، دعا دیاں جھنڈیاں، انگور دیاں ویلاں تے مقامی جانور علاقائی طرز وچ چتریندے ڳئے نیں۔ عدد 3716 وائنری دی بلندی ول اشارہ کریندے۔ جدوں ڈبے نوں اُتوں کھولیا ون٘دے تاں چوگرد پہاڑاں دی شکل ظاہر تھیندی ہے۔ گفٹ باکس دا سائز 112 x 112 x 380 ملی میٹر ہے۔
The Recognition
About the A' Design Award لوہے دا انعام
Pazhu Winery وائن پیکیجنگ A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Pazhu Winery وائن پیکیجنگ کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Pazhu Winery وائن پیکیجنگ دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensions & Packaging
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Production Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Design Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
- Team Members
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang
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