South China Book Festival نمائشی ڈیزائن by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 A' Design Award لوہے دا انعام in تجارتی میلا فنِ تعمیر، اندرلا تے نمائش ڈیزائن Competition Category.
لوہاتجارتی میلا· 2024
South China Book Festival نمائشی ڈیزائن
by Muchuan Xu, Junjie Li and Dongxi He
Client: The Guangzhou Academy of Fine Arts & Vantree Design
A' Design Award لوہے دا انعام Winner in تجارتی میلا Category
Verified Award Winner
Verify Award Status for #154185The Design
About South China Book Festival نمائشی ڈیزائن
جنوبی چین بک فیسٹیول کوانگ جو وچ ہون آلے اک عوامی ثقافتی پروگرام کیتے تیار کیتا گئے نمائشی ڈیزائن ہے۔ نمائشی رقبہ 9,050 مربع میٹر تے پھیلیا ہویا ہے تے ایں کوں صرف دو دناں وچ تیار کیتا گیا۔ دوبارہ استعمال ہون آلیاں ماڈیولر بناوٹاں تے ڈیجیٹل انٹرایکٹو آلات حقیقی منظر کوں ورچوئل رئیلٹی نال گڈ ڈیندے ہن۔ خلائی ترتیب چن قبیلے دے آبائی ہال کنوں کڈھی گئی، تن دروازیاں تے پنج کمریاں دی ترتیب تے چلدی ہے۔ چھے موضوعاتی زوناں کوں مختلف پھلاں تے رنگاں نال پچھانیا ویندا ہے۔ کھلے نظارے تے آسان لنگھݨ آلے راہ ہر زون کوں اک مسلسل مطالعاتی راہ وچ گڈ ڈیندے ہن۔
The Recognition
About the A' Design Award لوہے دا انعام
South China Book Festival نمائشی ڈیزائن A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ South China Book Festival نمائشی ڈیزائن کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ South China Book Festival نمائشی ڈیزائن دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Dimensions & Packaging
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Tags
- Study room in the Flower City, Pre-plan, Order experience
- Production Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Design Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Project Duration
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Operation Flow
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Team Members
- Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen - Image Credits
- Copyrights belong to Vantree Design, 2023.
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