Hao Prawns مصالحے دی پیکیجنگ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award لوہے دا انعام in پیکیجنگ ڈیزائن Competition Category.
لوہاپیکیجنگ· 2024
Hao Prawns مصالحے دی پیکیجنگ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
A' Design Award لوہے دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #154739The Design
About Hao Prawns مصالحے دی پیکیجنگ
ڈیزائنرز ہور ملدے جلدے پروڈکٹس توں وکھرا ہووݨ لئی چٹے رنگ دا وݙا حصہ استعمال کردے ہن، واقف پوکر کرداراں تے کریفش دا امتزاج استعمال کر کے صارفین وچ واقفیت دا احساس پیدا کردے ہن؛ کیوں جو برانڈ دے ناں دے چینی حروف دا تلفظ غلط ہووݨ دا احتمال ہوندا اے، ڈیزائنر نے چینی پن ین نوٹیشنز استعمال کر کے برانڈ دا انگریزی لوگو ڈیزائن کیتا۔ ٹون شامل کرݨ نال برانڈ دے ناں دا صحیح تلفظ کرنا آسان ہوندا اے، تے ٹون دی شکل چیک مارک وانگوں اے، جیہڑی برانڈ لئی معاون گرافک بݨاندی اے۔
The Recognition
About the A' Design Award لوہے دا انعام
Hao Prawns مصالحے دی پیکیجنگ A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Hao Prawns مصالحے دی پیکیجنگ کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Hao Prawns مصالحے دی پیکیجنگ دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
- Dimensions & Packaging
- Width 185mm x Depth 45mm x Height 256mm
- Tags
- Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
- Design Challenge
- This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
- Research
- These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
- Inspiration
- This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
- Operation Flow
- On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
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