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The Dance of Nature شراب دا لیبل by Ximena Ureta

The Dance of Nature شراب دا لیبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award لوہے دا انعام in پیکیجنگ ڈیزائن Competition Category.


لوہاپیکیجنگ· 2024

The Dance of Nature شراب دا لیبل

by Ximena Ureta

Client: Fedrigoni Self-Adhesives

A' Design Award لوہے دا انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #156071

Colors

The Design

About The Dance of Nature شراب دا لیبل

فطرت دا رقص چار لاطینی امریکی ملکاں کنوں آندیاں چار شراب دیاں قسماں کیتے تیار کیتے ڳئے شراب دے لیبلاں دا اک سیٹ ہے۔ اے لیبل ری سائیکل شدہ خود چپکن آلے کاغذ تے چھاپے ڳئے نیں، جہڑا پری کنزیومر تے پوسٹ کنزیومر ریشیاں کنوں تیار تھیندے۔ ہر اک لیبل تے اک تصوراتی منظر ڈسایا ڳیا ہے جتھاں جاندار تے قدرتی عناصر توازن وچ اکٹھے موجود نیں۔ میرلو کیتے نیلا وقت (بلیو آور) تے مالبیک کیتے سنہری وقت (گولڈن آور) رنگیا ڳیا۔ فن پارے پودیاں دے رنگاں دے آبی رنگاں (واٹرکلرز) نال بنائے ڳئے، تے ٹائپوگرافی ہتھ نال کھنڈی ڳئی۔ اے لیبل شراب خانیاں تے پیکیجنگ ڈیزائنراں کیتے کاغذ دے نمونے دے طور تے بھی کم آوں دے نیں۔

The Recognition

About the A' Design Award لوہے دا انعام

The Dance of Nature شراب دا لیبل A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ The Dance of Nature شراب دا لیبل کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ The Dance of Nature شراب دا لیبل دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging
Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags
Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology
The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge
The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Research
Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration
A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Project Duration
This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow
This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents
All rights reseved Ximena Ureta.
Team Members
Art Direction and Design: Ximena Ureta
Image Credits
Image #1, #2, #3, #4, #5 Jorge Brantmayer.

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