Moments Of Speed تصویراں by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی دا انعام in عکاسی تے فوٹو مینی پولیشن ڈیزائن Competition Category.
کانسیعکاسی· 2024
Moments Of Speed تصویراں
Client: Fuchs Neue Technologien (Team FNT)
A' Design Award کانسی دا انعام Winner in عکاسی Category
Verified Award Winner
Verify Award Status for #158638The Design
About Moments Of Speed تصویراں
رفتار دے لمحیاں وچ، رفتار متاثر کن انداز نال نظر آوندی اے۔ پہلی نظر وچے، تصویراں حرکت دی خوبصورتی تے حرکیات نوں ظاہر کریندیاں نیں تے لمحے دی شدت تے توانائی نوں محسوس ہون دیندیاں نیں۔ ایسے وقتے موٹیف وچ بصری رفتار توں سکون ول اک دلچسپ منتقلی ہوندی اے۔ دکھائی گئی حرکت وچ، تصویراں اپنا اک سکون ظاہر کریندیاں نیں جیہڑا خوشگوار آرام دہ اثر پیدا کریندا اے۔ ادراک دی ایہہ تبدیلی ناظر نوں اک نواں، گہرا سطح تجربہ کرن دا موقع دیندی اے۔ ساخت، تفصیلات، رنگ کاری، تیزی تے دھندلاپن ڈرامائی تے اِیسے نال حرکت وچ سکون دی تصویر بناویندے نیں۔
The Recognition
About the A' Design Award کانسی دا انعام
Moments Of Speed تصویراں A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Moments Of Speed تصویراں کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Moments Of Speed تصویراں ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
- Dimensions & Packaging
- The pictures were published in a 297 x 210 mm book.
- Tags
- Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
- Production Technology
- Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
- Design Challenge
- The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
- Research
- Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
- Inspiration
- Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
- Project Duration
- The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
- Operation Flow
- The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
- Image Credits
- Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023
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