B For Good Leaders بصری شناخت by Misteli Creative Agency

B For Good Leaders بصری شناخت by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

کانسیگرافک· 2024

B For Good Leaders بصری شناخت

by Misteli Creative Agency

Client: Misteli Creative Agency

A' Design Award کانسی دا انعام Winner in گرافک Category

15,902

Verified Award Winner

Verify Award Status for #159250

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About B For Good Leaders بصری شناخت

B For Good Leaders کاروباری آگوں ورھݨ آلیاں دے اک عالمی نیٹ ورک کیتے اک بصری شناخت ہے۔ سنگترے رنگ، جیڑھا گرمائی تے خوشی دا رنگ ہے، اصل رنگ ہے۔ سنگترے رنگ کوں ٻئے گرم رنگاں دے نال تے ایہڑیاں ترتیباں دے نال ملایا ڳیا ہے جیڑھیاں نیٹ ورک اندر لوکاں تے سرگرمیاں دی تنوع کوں ظاہر کریندیاں ہن۔ اک وچکاری اکھ نیٹ ورک دی سوچ تے دنیا کوں ڈٹھݨ دے ڈھنگ کوں پیش کریندی ہے۔ ایہ شناخت اک ویب سائٹ، خبرنامیاں تے سماجی رابطے دے ذرائع تے، تے نال ہی اوہناں سمٹ ہالاں تے وی لاگو کیتی ڳئی ہے جیڑھے ری سائیکل ہوݨ آلے کپڑے، بایو ڈی گریڈایبل گتے تے ری سائیکل کاغذ نال بݨائے ڳئے ہن۔

The Recognition

About the A' Design Award کانسی دا انعام

B For Good Leaders بصری شناخت A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ B For Good Leaders بصری شناخت کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ B For Good Leaders بصری شناخت ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions & Packaging: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tags: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Production Technology: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Design Challenge: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Research: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiration: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Project Duration: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Operation Flow: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.